Tips for measuring SEO impact in Digital Marketing

The ability to measure the results is a plus point of digital marketing.  According to Peter. F. Drucker, management consultant, “if you can’t measure it, you can’t manage it.” When comes to SEO, keyword rankings are the significant factor which measures success. Each website are different in metrics, therefore each website has different goals.
For this, you must have an idea about your goal. The more specific you are with your target, the better you can evaluate the SEO impact. With the aid of Google analytics, you can compute your success. Google analytics allows you to track visitors to your website and generate reports that will help you with your marketing.A detailed understanding of SEO gained by search engine optimization courses or SEO training can help you better for gauging SEO impact in digital marketing.Some ways to measure SEO are:



1.     Organic search traffic

Organic traffic is non-paid traffic from Google, Yahoo, Social media sites like Facebook, Twitter, and Direct traffic like typing your URL directly into a browser. In SEO, an increase in organic traffic indicates good results. However, the amount of traffic depends on the range of your target audience.  Using Google analytics will help you to find out organic search traffic and also you can compare other traffic such as paid search, emails, direct etc.

2.       Review page reports

Measuring the quality and duration of visit makes you aware of where you are standing in digital marketing.  The landing page reports show you how your content is working with your page reports. This includes the duration of visit, which are the interesting topics and their actions and so on.  This report gives you an idea about which page is most visited.

3.       Optimize the page loading time 

Measuring page loading time is necessary for SEO as it will influence user’s visit in a website. You should try not to affect user experience by setting up a slow loading page. Once the page loading time has been improved, you can see the difference in user’s experience and a number of visitors. If the page is taking time to load, automatically the percentage of people exiting the page will increase.

4.       Keyword ranking

In SEO, your content should be matching to your keywords. This will offer you maximum visitors to your site. The keyword is the nucleus and your content should be planned around the keyword. Many sites offer keyword ranking checkers to estimate the ranks.


To learn further about SEO, join our search engine optimization course in DigiAcharya. Learn SEO in an easy and better way.

DigiAcharya RIDME, 3rd Floor, Above Canara Bank, Amar Building West Nadakavu, Kannur Rd, Chakkorathukulam, Kozhikode, Kerala 673011
Email : info@digiacharya.com


Location: Kochi, Kerala, India

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