Mobile based internet marketing is the future: Here's why

Millennials were able to witness the grand evolution of mobile phones into mini-computers that snug perfectly atop their palms. This impressive progression not only led to a wide variety of lifestyle changes that we unconsciously incorporated into our daily lifestyle but has also changed the landscape of digital marketing. Let’s see how.

What is Mobile Marketing?

As the strategies implemented for digital marketing change with evolving business and lifestyle trends, DigiAcharya’s digital marketing institute was quick to integrate mobile marketing courses into our digital marketing training and other related digital marketing courses. Here’s mobile marketing in a nutshell.

Mobile Marketing simply refers to the marketing strategies executed through the various services provided by a smartphone. Be it SMS, MMS, QR codes, push-notifications or the use of social media as a marketing tool. Brands are constantly trying to reach out to new potential customers by investing on mobile marketing strategies that stir curiosity about their products and services among their targeted customers. The requirement for internet savvy individuals trained from a renowned digital marketing institute with a specialization in mobile marketing training is on a steady rise.

Why Mobile Marketing is the hottest trend in Digital Marketing?

Prominent clothing brand Calvin Klein adopted a new marketing strategy in 2010. Their huge billboards that usually featured models wearing their outfits were replaced by huge QR code banners which were suffixed by a tag, “Get it uncensored.” This would tempt passers-by to scan the QR code which would then redirect them to Calvin Klein advertisement, thereby generating interest and following for their brand.

This creative mobile marketing strategy is now being adopted worldwide and is incorporated into mobile marketing courses. Traditional advertising mediums like TV, radio and print media are all overtaken by the internet and it’s reported that text based messaging is the most popular form of communication. Every text message is read and acknowledged within five minutes and 50% of the searches are done through smartphones. As people are increasingly relying on their smartphones for accessing internet related services, mobile based internet marketing can target a specified audience and improve the reach of a particular product.

We at DigiAcharya, ensure that our mobile marketing courses comply with the perpetually evolving trends in digital marketing. We offer courses in Mobile marketing training, SEO training, and other digital marketing practices.