IMPORTANCE OF DIGITAL MARKETING COURSE

Trends that Will Shape the Future of  DIGITAL MARKETING IN 2017

In the past few years, we have seen the emerging growth in digital marketing. Business success depends on how the company connects with customers. So retaining their online presence is crucial now because the digital world is more competitive to maintain their online presence. Business owners and marketers should have more knowledge about the trends and latest technologies.

What are the trends that will shape the future of digital marketing in 2017? 
And beyond we’ve been doing researches on this question and found that there are some interesting trends that will shape the future of digital marketing.

Augmented Reality & Virtual Reality

While Encouraging the Virtual Reality experience in the android platform, Google announced their VR platform Daydream. And also in the mid of 2016, Pokémon Go which has been accepted by the whole world is a location-based augmented reality game. This is a positive sign for the people who are ready to experience AR. This will open up the future opportunities of AR. Meanwhile, more brands will utilize the VR and AR opportunities in their marketing strategy.

The rising influence of video contents

In the modern digital world, the influence of video content is particularly great. "A picture is worth a thousand words but a video is worth a million”. Video contents help to convey our message more clearly in less amount of time rather than an image. The effective Usage of visual content helps to drive more traffic and leads, which also connects the audience with the brand very easily. In the past few years, several social media platforms began the live video revolution. And this is the best way to engage with customers. We can expect in upcoming years that more companies are going to invest in video content creation and distributions.

Mobile Dominance and wearable technologies

Past few years, we can see that mobile devices will completely dominate the desktop. The modern users are well connected with the digital world using smartphones or other related wearable devices. So in the upcoming years, the companies are focused on mobile internet marketing, so that they make mobile friendly websites, apps to reach a wider audience.

Social Medias change the way of shopping

The modern customers are more connected with social media. While taking this as an advantage many companies can build their business using social Media. We can see that companies advertise in social Medias. Do you ever imagine to buy the product without going to the e-commerce sites??

Things have changed in the last of 2016, you can see more use of “buy” option on social media.

This allows users to buy directly from social media without going to separate e-commerce website. This is already used in some of the social media, but they are not well aware among the online shoppers. If the customers find it easier to use in shopping, this will change the way of the shopping experience.

Unique Contents

The “Content” is the essential part of online marketing. Contents should not be created only for Search Engine Optimization(SEO), Companies should bring SEO and content developer teams together to form unique, high-quality, brand-driven optimized content that inspires and meet the needs of your target audience.

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